At Sparkplug Marketing & Communications, we live and breathe strategy. And it shows in the way we do things.

Our creative process begins with an open discussion with your key stakeholders, to discover their needs, goals and expectations.

After this, we move onto the strategic planning stage. Through a series of custom designed exercises, we harness all your learning and examine the research you have on hand. We analyze your business and explore customer insights and beliefs. Then we develop a distinctive, meaningful difference for your brand that will resonate with your customers.

Next, we develop the all-important communications strategy and plan of attack. A plan that is an unbiased assessment of your creative and media needs. It delivers against your brand's objectives and target groups and identifies the most effective tools to use to meet your goals.

We then ask for your feedback to ensure everyone is on-side with the final direction before we proceed.

Now it's time to develop the "big idea." An idea that is simple, provocative, unique and relevant. And so compelling it can be used across all media - from the sign on your front door to your website - and is strong enough to have longevity in the marketplace.

It's an idea that will get noticed and produce results.

• Who Runs Sparkplug?